Chapters
Following draft chapters are available for download in PDF format:
Jim Blascovich
University of California, Santa Barbara
Attitudes in Virtual Reality
Joel Cooper
Princeton University
Vicarious Cognitive Dissonance: Changing
Attitudes by Experiencing Another’s Pain
William Crano
Claremont Graduate University
Applying Established Theories of
Persuasion to Problems that Matter:
On Becoming Susceptible to Our Own Knowledge
Klaus Fiedler
University of Heidelberg
The Asymmetry of Causal and Diagnostic
Inferences – A Challenge for the Study of Implicit Attitudes
Joseph Forgas
University of New South Wales
Affective influences on attitudes and
attitude change processes
Eddie Harmon-Jones
Texas A&M University, USA
Action-Based Model of Dissonance:
On Cognitive Conflict and Attitude Change
Blair T. Johnson and Marcella H. Boynton
University of Connecticut
Putting Attitudes in Their Place:
Behavioral Prediction in the Face of Competing Variables
John Krosnick
Stanford University
Passion in Politics: The Study of
Attitude Strength Inside and Outside the Laboratory
Brenda Major
University of California, Santa Barbara
Prejudice as Worldview Threat or Worldview
Confirmation
Radmila Prislin
San Diego State University, USA
Persuasion as Social Interaction
Fred Rhodewalt
University of Utah, USA
The Self and Intergroup Attitudes:
Connecting “Fragile” Personal and Collective Self-Concepts
Steve Spencer
University of Waterloo, Canada
Implicit Evaluations and Attitude
Change: How Implicit Attitudes and Norms can Foster Changes in
Attitudes and Behavior
Yaacov Trope
New York University, USA
Attitudes as global and local action
guides
Michaela Wänke
Universität Basel, Switzerland
The persuasion paradox: How ambiguous
information is turned into a persuasive argument
Eva Walther
University of Trier, Germany
For whom Pavlov’s bell tolls: Is there
any evidence for associative processes underlying evaluative
conditioning?
Williams, Kipling
Purdue University, USA
A Need-Based Theory of Persuasion